Designing the XLS
Beyond packaging or product design, DITA designs experiences that are evocative and memorable, creating the look, feel and spirit of a product in-house and from scratch.
Each DITA product begins on paper, where ideas are laid out in pencil. The XLS retains the Dream's signature comma shape, with a shorter stem for a comfier fit.
Rome wasn’t built in a day, neither was the XLS’ branding (although it is a considerably smaller undertaking). Here, DITA designs the basic building blocks of the XLS’ future branding
The XLS' packaging was designed in-house. This is a large undertaking in itself, requiring the selection of materials, measurements and the coordination of the originally disparate accessories that come bundled in the box.
The XLS box has a couple of interesting surprises and fun bonus that come tucked away within it. See if you can spot it in the actual product!